ANALISIS GAYA BAHASA DALAM IKLAN KAMPANYE CALON GUBERNUR DAN CALON WAKIL GUBERNUR DKI JAKARTA TAHUN 2012

Sari

The purpose of this researched was to (1) describe the benefit of figure speech in
campaign advertising of Governor and Vice Governor Candidat in DKI Jakarta 2012 at
Kompas, Republika, and Suara Pembaruan, (2) describe the benefit of rhetoric in campaign
advertising of Governor and Vice Governor Candidate in DKI Jakarta 2012 at Kompas,
Republika, and Suara Pembaruan. This research is qualitative research that had content
analysis. The data research was a sentence or speech in campaign advertising of Governor and
Vice Governor Candidate in DKI Jakarta 2012 at Kompas, Republika, and Suara Pembaruan.
The results of this research showed two things. First, the utilization figure of speech in
campaign advertising of Governor and Vice Governor Candidate in DKI Jakarta 2012 at
Kompas, Republika, and Suara Pembaruan gave the poetic elements and had metaphor
meaning or had additional meaning. Second, utilization of rhetoric in campaign advertising
Governor and Vice Governor Candidates in DKI Jakarta 2012 at Kompas, Republika, and
Suara Pembaruan for delivering the meanings, explanation, pressing and ornaments directly,
and also have impressed by reader.
Kata kunci: language style, campaign advertising. Governor, and vice governor