PENGARUH KUALITAS PRODUK WISATA DAN HARGA TIKET TERHADAP KEPUASAN PENGUNJUNG KAMPUNG MAIN CIPULIR

Sari

Tourism object that are able to compete in the markets are the company that provides
quality products or services and ticket price that suitable with tourist expectation. So
the tourism object is expected to continue to make improvements, especially on quality
of products, services and price. Tourism object also need to seek advice service to give
the best to their tourist. This requires the identification of the main determinants of
product quality and price from the perspective of the tourist.
This study aims to determine the influence of quality tourism product and ticket price
on tourist satisfaction. Where is the independent variable consist of quality tourism
product and ticket price influence’s tourist satisfaction variable as the dependen
variable, either partially or simultaneously.
The research methode used is quantitative methode with explanatory survey approach,
the research done on large and small populations studied, but the data is the data
obtaine from samples taken from the population by using statistical methods, while the
statistical methods used in data analysis in multiple linier regression.
The results showed that the first hypothesis is partially the quality tourism product has
significant influence on tourist satisfaction. The second hypothesis of the test results
showed that partially, the ticket price has significant influence on tourist satisfaction.
And the third hypothesis showed that simultaneous the quality tourism product and
ticket price has significant influence on tourist satisfaction.
Conclusions from the research is that the three hypothesis proposed research is
acceptable, that is there are significant influences the quality tourism product an ticket
price to tourist satisfaction either partially or simultaneously. Advice from the author is to increase tourist satisfaction can be done by the way to repair the ticket price suitable
with visitor capability