PERSUASIVE UTTERANCE FOUND IN SHOP AND RESTAURANT : AN ANALYSIS OF SPEECH ACT IN PERSUADING VISITORS OF A STORE IN BANDUNG, WEST JAVA AND “MR. JUNETO” RESTAURANT IN SOLO, CENTRAL JAVA

Sari

This writing is aimed to describe the linguistic phenomenon of speech act in
persuasive. The objective of this writing is to identify the strategies in persuading visitors in
shop and restaurant in Bandung and Solo. The data are containing persuasive utterances in
shop and restaurant in Bandung, West Java and Solo, Central Java. In collecting data, the
observational method is employed throughout attentive method and taking picture. The data
are analyzed by referential and pragmatic identity method. The analysis is related to the
concept proposed by Searle (1979). The result of analysis is descriptively done.
Keyword: Speech act, function, Strategy, Persuasive