STUDI DESKRIPTIF TERHADAP PENGGUNAAN BAHASA PADA REKLAME DI TOKO-TOKO FOTOKOPI SEKITAR KAMPUS STKIP PGRI SUMATERA BARAT PADANG

Sari

The problem in this research is the writing that was written Indonesian incompatible
with standard Indonesian. Of the characteristics of the language used in the advertisement
billboards do not have to use a standard language so that researchers would like to describe the
use of language on the billboard of the standard and non-standard language. This study aimed
to describe the use of standard and non-standard language on the billboard in photocopy shops
around campus STKIP PGRI West Sumatra Padang seen from spelling and punctuation.
This research is a qualitative descriptive method. The data in this study were taken
from the advertisement in photocopy shops around campus STKIP PGRI West Sumatra
Padang. Object of study is the standard and non-standard language seen from spelling and
punctuation. Research instrument uses a camera to photograph the billboard at photocopy
shops around campus STKIP PGRI West Sumatra Padang. The technique used to obtain the
data is done with the documentation that is taken with the photograph in the advertisement
copy shop then analyzed by (1) identifying the data, (2) classifying the data, (3) analyze, (4)
draw conclusions.
Results of data analysis can be see of 20 billboards language that found as many as
222 consists of writing 193 words and punctuation as much as 29. Non-standard language
found 278 consists of writing 238 words and punctuation as much as 40. It can be concluded
that the use of language in the advertisement copy in stores around campus STKIP PGRI West
Sumatra Padang language used many using non-standard language. In accordance with the
characteristics of billboards that billboards use interesting language, easy to understand, short,
memorable and exciting. Standard language for comparison in the study.
Key word : Descriptive, study, of Language, and in Advertising