ANALISIS PEMASARAN KARET DI DESA BAYAS JAYA KECAMATAN KEMPAS KABUPATEN INDRAGIRI HILIR

Sari

The purpose of this study are: analyze rubber marketing channel, marketing function, rubber
markrting efficiency, rubber marketing margins, and to find out Share of Farmers. Result of
study is useful as an information and evaluation to farmers, rubber traders of channels,
marketing functions and rubber marketing efficiency, and reference policies related to curry
marketing.Data collected in this study are primary data and secondary data. Primary data
were obtained from interviews directly in the field. while secondary data obtained from
government agencies that CPM. Data analysis used descriptive analysis. Based on the
research results, there are two rubber marketing channels in the village of Bayas Jaya.
Channel Marketing I: Marketing rubber from farmers to traders village level and then to the
wholesalers to the factory. Marketing channel II: farmers sell to wholesalers to the factory.
Marketing functions that occur at the village level traders is as a function of the exchange and
the large traders who do the marketing function is a function of exchange and physical
function. I channel marketing margin is smaller than the second channel marketing margin for
the marketing efficiency of both institutions are efficient. Part of the price received by farmers
is the same for both marketing channels.
Keywords: Marketing, Rubber, Farmers