KELAYAKAN TARUSAN KAMANG SEBAGAI DESA WISATA DI KABUPATEN AGAM (ANALISA ASPEK PASAR DAN PEMASARAN)

Sari

Tarusan Kamang as one of the newly developed tourist villages is an example of the
empowerment of local communities to introduce west sumatera culture to tourists and to
improve their standard of living as a by-product. The purpose of this study is to analyse the
feasibility of developing a Tourism tarusan kamng by analysing aspects of markets and
marketing, legal, technical and operational, human resources, economic and financial.
Through analysis of the three competitors it can be seen that tasusan kamng has an
independent website . Marketing strategies undertaken include: determination of the location
strategy, pricing Strategy with the method of cost plus pricing, and product growth strategies
in which the services of a quality product better or different from other tourist , promotion
through the website, the offensive strategy is a strategy which is focused on change efforts to
achieve a better level and training of human resources.
Key words: tourism potential, strategies, feasibility analysis