ANALISIS UPAYA HOTEL AMBUNSURI TETAP BERTAHAN DI TENGAH PANDEMI COVID-19

Sari

The COVID-19 pandemic is the main cause that threatens the world economy in various fields, including in the hospitality sector. One of the businesses in the hospitality sector in Bukittinggi that has been affected by COVID -19 is the Ambunsuri Hotel. This study aims to analyze what the Ambunsuri Hotel’s efforts are to survive during a pandemic.This type of research is descriptive qualitative. Data were collected by interview, observation and documentation. There are 3 informants in this study, namely the General Manager, Senior Front Office and Senior Housekeeping Hotel Ambunsuri. Researchers used interview guidelines and observation guidelines as research instruments.To analyze the efforts of Hotel Ambunsuri to survive during the COVID -19 pandemic, researchers conducted a direct analysis of the efforts that the hotel made to survive during the COVID-19 pandemic.he results showed that Hotel Ambunsuri survived during the COVID-19 pandemic by minimizing hotel expenses, lowering hotel room prices, employing only 3 employees, while the rest were sent home with an unpaid leave status.

 Keywords : Hotel, Effort, COVID-19