ANALISIS KEPUASAN NASABAH BPR DILIHAT DARI KUALITAS PELAYANAN

Sari

Customer is the king who needs to be respected and well served. The study looked
at the problem of service for customer satisfaction that comes deal to BPR SL 50 Kota to
obtain financial services they need.
This study used a qualitative approach, a descriptive analysis of the data, where
the interpretation of existing data and information using the model of interpretation. This
study are five factors in terms of customer service: friendliness, service information, ease
of service, cleanliness and comfort of the environment and the price of services. The
dominant factor to the increase in customer satisfaction factor is the ease of service and
tariffs.