PENGARUH CUSTOMER VALUE TERHADAP LOYALITAS NASABAH TABUNGAN SIKOCI PADA BANK NAGARI CABANG PADANG PANJANG

Susri yanti

doi:10.31869/me.v2i3.229

PENGARUH CUSTOMER VALUE TERHADAP LOYALITAS NASABAH TABUNGAN SIKOCI PADA BANK NAGARI CABANG PADANG PANJANG

Susri yanti

Sari

This study aims to see how the influence of customer value (customer value) consisting of
product value, service value, and value pricing on customer loyalty savings Sikoci at
Branch Bank Nagari Padang Panjang. The population in this study is the savings
customers Sikoci at Branch Bank Nagari Padang Panjang. Samples taken as many as 100
respondents using the technique of Non-Probability Sampling is sampling based on certain
targets. Based on the research results, obtained the following regression equation: Y =
3,357 - 0,009X1 + 0,327X2 + 0,172X3. The sequence individually on each of the most
influential variable is the variable value of the service with a regression coefficient of
0.327, then the variable value pricing with a regression coefficient of 0.172, followed by
the variable value of the product with negative regression coefficient of -0.009. Sedangka
is keseluruhukan affect customer value 29.8% based on testing Adjusted R Square. This
means that 70.2% of customer loyalty is influenced by other variables.
Keywords: Customer Value (Value Product, Service Value, Value Price) Customer
Loyalty.

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DOI: https://doi.org/10.31869/me.v2i3.229

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