Development of Tourism Potential of Batu Putiah Baths in Jorong Koto Tuo, Simarasok Tourism Village

Sari

This study is entitled “The Development of Tourism Potential of Batu Putiah Baths in Jorong Koto Tuo, Simarasok Tourism Village”. The background of this study is that Batu Putiah Baths possess natural tourism potential in the form of a river and its surrounding scenery that has not yet been optimally managed and developed. This study aims to determine the potential development of Batu Putiah Baths Tourism in Jorong Koto Tuo, Simarasok Tourism Village, Agam Regency. This research employs a descriptive qualitative method, with data collected through observation, interviews, and documentation involving nine informants consisting of village officials, the Tourism Awareness Group (Pokdarwis), the Social Forestry Business Group (KUPS), and local community members. Data were analysed through data collection, data reduction, categorisation, and validity checking. The results show that Batu Putiah Baths Tourism has natural potential in the form of a clear flowing river surrounded by hills and rice fields. Potential development covers four components: attraction development related to the river's appeal and natural uniqueness, accessibility development for the road access to the site, amenities development for supporting tourism facilities, and ancillary development through strengthening the management institution and human resources. This study recommends human resource training, facility improvement, environmental conservation, and improved service quality so that Batu Putiah Baths Tourism can develop into a leading tourist attraction in Simarasok Village.