PENGARUH KUALITAS ATRIBUT PRODUK WISATA, ELECTRONIC WORD OF MOUTH (E- WOM) TERHADAP KEPUTUSAN BERKUNJUNG DI TAMAN MARGA SATWA BUDAYA KINANTAN ( TMSBK )

Sari

Kinantan Wildlife and Culture Park or better known as Bukittinggi Zoo. This zoo is one of the oldest zoos in Indonesia and the only one in West Sumatra, which has a complete collection of animals on the island of Sumatra. Every tourist attraction must create a memorable Quality Product Attribute in order to get a good view of tourists, so that e-WOM (electronic-Word of Mouth) can occur in the margsatwa kinantan cultural park. Word of mouth has a positive and significant influence on visiting decisions. Because usually visitors will look for information before visiting tourist attractions. The information can be obtained through social media that has been shared by tourists who have visited the tour. TMSBK Bukitiingi City has revitalised by developing product attributes with the aim of increasing the number of flattery and increasing satisfaction. This type of research is an associative quantitative prescription with the study population are tourists who visit TMSBK with a sample number of 100 respondents, and for data collection techniques with the spread of questionnaires with acidental techniques. While for variable tests use multiple linear regression tests.The results of the study can be concluded that the quality of product attributes, and electronic word of mouth influences the persianl and simultaneously on the decision to visit at Kinantan Bukittinggi Wildlife Park, so it can be stated that product attributes and electronic word of mouth have a positive influence on visiting decisions