EVALUASI PEMANFAATAN ONLINE TRAVEL AGENT DALAM PEMESANAN KAMAR PADA MASA PANDEMIC DI HOTEL AMBUN SURI BUKITTINGGI

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With the increase in technology at this time and currently being used by Hotel Ambun Suri, with the emergence of Online Travel Agents (OTA) there is an increase in the occupancy rate of hotel rooms such as Hotel Ambun Suri Bukittinggi In this study, researchers used a qualitative approach descriptive method to carry out what are the effects of online travel agents (OTA) on hotel room occupancy rates.The results of this study show that online travel agents (OTA) are very helpful in increasing room occupancy rates and can help hotels use online media.