A LITERATURE REVIEW OF REVISIT INTENTION

cahya purnama asri, Yulie Suryani, Bhenu Artha, Niken Permata Sari

Sari


The dramatic rise of social media has triggered companies to build online brand communities. Consequently, brand communities established on social network sites have become pervasive in recent years. Along with the popularity of brand communities on social network sites, studies relating to this area have also increased in number. Because the internet greatly enhances people's ability to interact and communicate with each other, the online brand community has become the dominant venue in the market place through which to share individual information and experience with products and services, solve problems that consumers encounter, and interact with other consumers and company representatives. The objective of this research is to determine the factors associated with revisit intention. We presented a literature review of relevant publications and included 26 articles as a result of this processand then examined the bibliographical references to check the validity of the inquiry and to avoid any potential omissions. We identified several variables that affect revisit intention. We found no variables that are influenced byrevisit intention, and strongly suggest research for variables that affected by revisit intention.

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