PENGARUH KEMAMPUAN SOFTSKILL KARYAWAN TERHADAP KEPUASAN MAHASISWA DIBIDANG PELAYANAN DITINJAU DARI SISI GENDER PADA FAKULTAS EKONOMI UNIVERSITAS DHARMA ANDALAS PADANG | Syahril | Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi

PENGARUH KEMAMPUAN SOFTSKILL KARYAWAN TERHADAP KEPUASAN MAHASISWA DIBIDANG PELAYANAN DITINJAU DARI SISI GENDER PADA FAKULTAS EKONOMI UNIVERSITAS DHARMA ANDALAS PADANG

Yusnaena, Syahrul Effendy Syahril

Sari

This research will discuss about the Effects of Employee Softskill Ability initiative,
Commitment, Creativity, Communication, Integration and Discipline Against Student
Satisfaction in ministry in terms of the gender At the Faculty of Economics, University of
Andalas Padang Dharma, data from this study by using a cross sectional survey. The
analytical tool used is multiple linear regression models. The study population was all the
students of the Department of Management FEB Unidha Padang were female. active in the
academic year 2015/2016 running and samples were taken as many as 100 people using
Random Sampling technique Acidental with research initiatives variable, variable
communication, integrity, discipline variable positive and significant impact to the
satisfaction of temporary variables and variable commitment Creativity, no effect
significantly to the Student Satisfaction UNIDHA
Keywords: Ability soft skills, gender, student satisfaction

Teks Lengkap:

PDF

Referensi

Arasli, (2005). The International Journal Of Bank Marketing, ABI/INFORM Research.

pq.58

Albro, (1999). Bank Marketing. ABI/INFORM Research. 31.9. Pq.67

Avkiran, ( 1997). International Journal of Bank Marketing, Vol.12 No.6, pp.10-18.

Boshoff, ( 1995). European Journal Of Marketing, Vol.29.N0.2. pq 23-42,MCB

University Press.

Babin,,(2005). The Journal of Service Marketing. Caruana, A. 2002. Service loyalty: the

effects of service quality and the mediating role of customer satisfaction,

European Journal of Marketing, Vol.36 No.7/8. pp. 811-828

Davidow, (2003). Journal Of Consumer Satisfaction, Dissatisfaction and Complaining

Behavior, Hawkins,Consumer Behavior: Building Marketing Strategy, Eleventh

Edition(New York: McGraw-Hill Companies, Inc. 2010),p.23

Richard Gerson, Mengukur Kepuasan Pelanggan:Panduan Menciptakan Pelayanan

Bermutu(Jakarta: Penerbit PPM. 2002),p.3

Smoldt, ( 1998). The Healthcare Forum Journal. ABI/Inform Research.pq. 54

Suharto Abdul Majid, Customer Service dalam Bisnis Jasa Transportasi (Jakarta: PT.

Rajagrafindo Persada, 2009),p. 48

Parasuraman, (1991). Understanding Customer Expectation of Service,Sloan

Management Review.

Walker, (2001) Journal Of Service Research. JBR: April :8.1 Pq.58

Wangenheim, (2005). Journal Of Service Research. JBR:Aug:8.1 Pq.67

WWW. Blogger.Com

Valarie A.Zeithaml, Mary Jo Bitner, dan Dwayne D. Gremler,Service Marketing:

Integrated Customer Focus Across the Firm, Fifth Edition (New York: McGraw-

Hill Companies, Inc. 2009),p.104

DOI: https://doi.org/10.31869/me.v2i4.239

Article Metrics

Sari view : 123 times
PDF - 155 times

Refbacks

Saat ini tidak ada refbacks.

##submission.copyrightStatement##

INDEXING BY :

Kunjung Saat Ini

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.