PERANAN BANK INDONESIA SUMATERA BARAT DALAM PENGEMBANGAN PRODUK UMKM MENGHADAPI MASYARAKAT EKONOMI ASIA 2016

Sari

The focus of this study to determine the development of UMKM products in
encountering the West Sumatran market in 2016. Asia Economic Community studied
aspect is product quality and product branding UMKM in UMKM development
functions of Bank Indonesia. The studies carried out November 2015 - February 2016..
With qualitative research methods. The results showed that the function of Bank
Indonesia UMKM development program has been implemented in accordance with the
development of UMKM products. In 2014, 18 out of 20 UMKM (90%) target Bank
Indonesia has been able to improve product quality, increase profitability, opening new
markets as well as more innovation, but if in view of the quantitative that UMKM West
Sumatra 501. 410 BPS data, the Department of Cooperatives and UMKM Sumatra west
(2015) shows the facilitation of 1.5% (7548) has not been optimal, temporary assistance
from Bank Indonesia, 0.004% Sumaterra west has not been represented, so many
products can not increase the ability of UMKM to improve product quality, branding,
capital and markets. Based on the research results suggested the Bank Indonesia their
bodies / organizations standardize UMKM products, as well as provide coaching
konfrehensif making UMKM more competitive on the Asian market economic
community.
Keywords : Product Quality, Branding Quality, UMKM