THE EFFECT OF MARKETING MIX ON TOURIST DECISION IN MANDEH ISLAND WEST SUMATRA, INDONESIA

Antoni Antoni; Reni Yuliviona; Ice Kamela; Irwan Muslim

doi:10.31869/me.v6i1.1834

THE EFFECT OF MARKETING MIX ON TOURIST DECISION IN MANDEH ISLAND WEST SUMATRA, INDONESIA

Antoni Antoni, Reni Yuliviona, Ice Kamela, Irwan Muslim

Sari

Abstract: The study aims to find out the influence of the marketing mix consisting of promotion, product, price, place, people, process and physical evidence against the decision of the tourists visiting the attractions located at Painan Mandeh island, West Sumatra. The sample in this study are tourists visiting sights Mandeh with total sample as many as 90 people. Sampling technique was purposive sampling. The type of data in this study is the primary data of the dissemination of the questionnaire. The results of this study found that physical evidence of significant and influential promotion, product, price, place, person while the process is not significant effect against the decision of tourists visit.
Keywords : Promotion; produkct; price; place; proces; person tangible;, tourist; Smart PLS
JEL Classification Code : M31; F10; J01; Z30;Z32

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DOI: https://doi.org/10.31869/me.v6i1.1834